Marketing Communications in a Digital World

默认只展示每周独有的知识重点；节奏、考核、Tutorial 和避坑信息按需展开。

1. 1

   Integrated marketing communications overview

   本周围绕 Integrated marketing communications overview 展开，结合 MARKETNG 3005 Marketing Communications in a Digital World 的核心概念、方法框架与应用场景，建立可用于作业、练习或考试的知识结构。

   marketingcommunicationscampaignsmediaintegratedoverview
2. 2

   Audience insight and message strategy

   本周围绕 Audience insight and message strategy 展开，结合 MARKETNG 3005 Marketing Communications in a Digital World 的核心概念、方法框架与应用场景，建立可用于作业、练习或考试的知识结构。

   marketingcommunicationscampaignsmediaaudienceinsight
3. 3

   Creative planning and storytelling

   本周围绕 Creative planning and storytelling 展开，结合 MARKETNG 3005 Marketing Communications in a Digital World 的核心概念、方法框架与应用场景，建立可用于作业、练习或考试的知识结构。

   marketingcommunicationscampaignsmediacreativeplanning
4. 4

   Advertising channels and media choices

   本周围绕 Advertising channels and media choices 展开，结合 MARKETNG 3005 Marketing Communications in a Digital World 的核心概念、方法框架与应用场景，建立可用于作业、练习或考试的知识结构。

   marketingcommunicationscampaignsmediaadvertisingchannels
5. 5

   Digital campaign execution

   本周围绕 Digital campaign execution 展开，结合 MARKETNG 3005 Marketing Communications in a Digital World 的核心概念、方法框架与应用场景，建立可用于作业、练习或考试的知识结构。

   marketingcommunicationscampaignsmediadigitalcampaign
6. 6

   Social and influencer communications

   本周围绕 Social and influencer communications 展开，结合 MARKETNG 3005 Marketing Communications in a Digital World 的核心概念、方法框架与应用场景，建立可用于作业、练习或考试的知识结构。

   marketingcommunicationscampaignsmediasocialand
7. 7

   Direct and relationship marketing

   本周围绕 Direct and relationship marketing 展开，结合 MARKETNG 3005 Marketing Communications in a Digital World 的核心概念、方法框架与应用场景，建立可用于作业、练习或考试的知识结构。

   marketingcommunicationscampaignsmediadirectand
8. 8

   Measurement and attribution

   本周围绕 Measurement and attribution 展开，结合 MARKETNG 3005 Marketing Communications in a Digital World 的核心概念、方法框架与应用场景，建立可用于作业、练习或考试的知识结构。

   marketingcommunicationscampaignsmediameasurementand
9. 9

   Public relations and earned media

   本周围绕 Public relations and earned media 展开，结合 MARKETNG 3005 Marketing Communications in a Digital World 的核心概念、方法框架与应用场景，建立可用于作业、练习或考试的知识结构。

   marketingcommunicationscampaignsmediapublicrelations
10. 10

    Campaign optimisation

    本周围绕 Campaign optimisation 展开，结合 MARKETNG 3005 Marketing Communications in a Digital World 的核心概念、方法框架与应用场景，建立可用于作业、练习或考试的知识结构。

    marketingcommunicationscampaignsmediacampaignoptimisation
11. 11

    Integrated communications case

    本周围绕 Integrated communications case 展开，结合 MARKETNG 3005 Marketing Communications in a Digital World 的核心概念、方法框架与应用场景，建立可用于作业、练习或考试的知识结构。

    marketingcommunicationscampaignsmediaintegratedcase
12. 12

    Marketing communications review

    本周围绕 Marketing communications review 展开，结合 MARKETNG 3005 Marketing Communications in a Digital World 的核心概念、方法框架与应用场景，建立可用于作业、练习或考试的知识结构。

    marketingcommunicationscampaignsmediareview