商业分析课程

默认只展示每周独有的知识重点；节奏、考核、Tutorial 和避坑信息按需展开。

1. 1

   Course Introduction and the Business Analytics Field This lecture introduces the BSAN2201 course and assessments, the Business Analytics major/field, and career pathways. Note: There are no tutorials in Week 1. Tutorials will commence from Week 2.

   第1周主题：Course Introduction and the Business Analytics Field This lecture introduces the BSAN2201 course and assessments, the Business Analytics major/field, and career pathways. Note: There are no tutorials in Week 1. Tutorials will commence from Week 2. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Course Introduction and the Business Analytics Field This lecture introduces the BSAN2201 course and assessments, the Business Analytics major/field, and career pathways. Note: There are no tutorials in Week 1. Tutorials will commence from Week 2.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

   CourseIntroductionandtheBusinessAnalyticsFieldThis
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   Understanding Business Analytics and Assessment 1's Component 1 This lecture introduces the foundations of business analytics and provides a briefing on Assessment 1's Component 1 (Writing Structured Summary of an Article). | Course Overview and Guidelines for Assessment 1's Component 1 This tutorial provides a brief overview of the course and detailed guidance on Writing Structured Summary of an Article (A

   第2周主题：Understanding Business Analytics and Assessment 1's Component 1 This lecture introduces the foundations of business analytics and provides a briefing on Assessment 1's Component 1 (Writing Structured Summary of an Article). | Course Overview and Guidelines for Assessment 1's Component 1 This tutorial provides a brief overview of the course and detailed guidance on Writing Structured Summary of an Article (A 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Understanding Business Analytics and Assessment 1's Component 1 This lecture introduces the foundations of business analytics and provides a briefing on Assessment 1's Component 1 (Writing Structured Summary of an Article). | Course Overview and Guidelines for Assessment 1's Component 1 This tutorial provides a brief overview of the course and detailed guidance on Writing Structured Summary of an Article (A”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

   UnderstandingBusinessAnalyticsandAssessment1'sComponent1
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   Data for Business Analytics This lecture explains big data concepts, data management processes, and associated ethical and security challenges. | Business Analytics and Q&A Session for Assessment 1's Component 1 This tutorial discusses what business analytics is and addresses questions related to Assessment 1's Component 1: Writing a Structured Summary of an Article ( Touchpoint 1 ).

   第3周主题：Data for Business Analytics This lecture explains big data concepts, data management processes, and associated ethical and security challenges. | Business Analytics and Q&A Session for Assessment 1's Component 1 This tutorial discusses what business analytics is and addresses questions related to Assessment 1's Component 1: Writing a Structured Summary of an Article ( Touchpoint 1 ). 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Data for Business Analytics This lecture explains big data concepts, data management processes, and associated ethical and security challenges. | Business Analytics and Q&A Session for Assessment 1's Component 1 This tutorial discusses what business analytics is and addresses questions related to Assessment 1's Component 1: Writing a Structured Summary of an Article ( Touchpoint 1 ).”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

   DataforBusinessAnalyticsThislectureexplainsbig
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   Methods and Technologies of Business Analytics This lecture examines major business analytical methods and technologies. | Touchpoint 1: Writing Structured Summary of an Article This tutorial serves as Touchpoint 1 , during which students will write a structured summary of an article in class (Assessment 1's Component 1).

   第4周主题：Methods and Technologies of Business Analytics This lecture examines major business analytical methods and technologies. | Touchpoint 1: Writing Structured Summary of an Article This tutorial serves as Touchpoint 1 , during which students will write a structured summary of an article in class (Assessment 1's Component 1). 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Methods and Technologies of Business Analytics This lecture examines major business analytical methods and technologies. | Touchpoint 1: Writing Structured Summary of an Article This tutorial serves as Touchpoint 1 , during which students will write a structured summary of an article in class (Assessment 1's Component 1).”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

   MethodsandTechnologiesofBusinessAnalyticsThislecture
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   Key Statistical Techniques in Business Analytics and Assessment 1's Component 2 Briefing This lecture discusses key statistical techniques used in business analytics and provides a detailed briefing on Assessment 1's Component 2: Article Review. Note: Please attend this week’s tutorial class to participate in hands-on practice for Assessment 1's Component 2. | Using GenAI to Construct an Article Review (Assessme

   第5周主题：Key Statistical Techniques in Business Analytics and Assessment 1's Component 2 Briefing This lecture discusses key statistical techniques used in business analytics and provides a detailed briefing on Assessment 1's Component 2: Article Review. Note: Please attend this week’s tutorial class to participate in hands-on practice for Assessment 1's Component 2. | Using GenAI to Construct an Article Review (Assessme 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Key Statistical Techniques in Business Analytics and Assessment 1's Component 2 Briefing This lecture discusses key statistical techniques used in business analytics and provides a detailed briefing on Assessment 1's Component 2: Article Review. Note: Please attend this week’s tutorial class to participate in hands-on practice for Assessment 1's Component 2. | Using GenAI to Construct an Article Review (Assessme”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

   KeyStatisticalTechniquesinBusinessAnalyticsandAssessment
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   The (Business) Analytics Advantage This lecture introduces analytical competition and the role of business analytics in creating competitive advantage. | Predictive Analytics with Regression in R/RStudio This lecture discusses regression analysis as a key predictive analytics technique and introduces R and RStudio. Good Friday Public Holiday - Friday 3 April 2026 - There will be no tutorials on Friday this week; howe

   第6周主题：The (Business) Analytics Advantage This lecture introduces analytical competition and the role of business analytics in creating competitive advantage. | Predictive Analytics with Regression in R/RStudio This lecture discusses regression analysis as a key predictive analytics technique and introduces R and RStudio. Good Friday Public Holiday - Friday 3 April 2026 - There will be no tutorials on Friday this week; howe 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“The (Business) Analytics Advantage This lecture introduces analytical competition and the role of business analytics in creating competitive advantage. | Predictive Analytics with Regression in R/RStudio This lecture discusses regression analysis as a key predictive analytics technique and introduces R and RStudio. Good Friday Public Holiday - Friday 3 April 2026 - There will be no tutorials on Friday this week; howe”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

   The(Business)AnalyticsAdvantageThislectureintroducesanalytical
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   Competing on Analytics (Internal Applications) This lecture explores internal applications of business analytics across different business functions to compete in the market. | The (Business) Analytics Advantage This tutorial includes discussion questions on the (business) analytics advantage.

   第7周主题：Competing on Analytics (Internal Applications) This lecture explores internal applications of business analytics across different business functions to compete in the market. | The (Business) Analytics Advantage This tutorial includes discussion questions on the (business) analytics advantage. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Competing on Analytics (Internal Applications) This lecture explores internal applications of business analytics across different business functions to compete in the market. | The (Business) Analytics Advantage This tutorial includes discussion questions on the (business) analytics advantage.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

   CompetingonAnalytics(InternalApplications)Thislectureexplores
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   Competing on Analytics (External Applications) and Assessment 2's Component 1 Briefing This lecture explores various external applications of business analytics that provide firms with a basis to compete in the market. It also provides a briefing on Assessment 2's Component 1. | Competing on Analytics (Internal and External Applications) This tutorial includes discussion questions related to internal and externa

   第8周主题：Competing on Analytics (External Applications) and Assessment 2's Component 1 Briefing This lecture explores various external applications of business analytics that provide firms with a basis to compete in the market. It also provides a briefing on Assessment 2's Component 1. | Competing on Analytics (Internal and External Applications) This tutorial includes discussion questions related to internal and externa 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Competing on Analytics (External Applications) and Assessment 2's Component 1 Briefing This lecture explores various external applications of business analytics that provide firms with a basis to compete in the market. It also provides a briefing on Assessment 2's Component 1. | Competing on Analytics (Internal and External Applications) This tutorial includes discussion questions related to internal and externa”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

   CompetingonAnalytics(ExternalApplications)andAssessment2's
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   Developing Analytics Capability This lecture discusses how organisations build analytical capabilities and become analytical competitors. | Using GenAI for Research to Support the Case Study (Assessment 2's Component 1) This tutorial provides a comprehensive guide on using GenAI for research to support Assessment 2's Component 1: Case Study Report.

   第9周主题：Developing Analytics Capability This lecture discusses how organisations build analytical capabilities and become analytical competitors. | Using GenAI for Research to Support the Case Study (Assessment 2's Component 1) This tutorial provides a comprehensive guide on using GenAI for research to support Assessment 2's Component 1: Case Study Report. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Developing Analytics Capability This lecture discusses how organisations build analytical capabilities and become analytical competitors. | Using GenAI for Research to Support the Case Study (Assessment 2's Component 1) This tutorial provides a comprehensive guide on using GenAI for research to support Assessment 2's Component 1: Case Study Report.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

   DevelopingAnalyticsCapabilityThislecturediscusseshoworganisations
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    The Business Analytics Process This lecture explores the seven-step analytics process and the role of creativity in analytical thinking. | Developing Analytics Capability/The Business Analytics Process This tutorial addresses discussion questions on developing analytics capability and the business analytics process. Labour Day Public Holiday - Monday 4 May 2026 - There will be no tutorials on Monday this week, if any

    第10周主题：The Business Analytics Process This lecture explores the seven-step analytics process and the role of creativity in analytical thinking. | Developing Analytics Capability/The Business Analytics Process This tutorial addresses discussion questions on developing analytics capability and the business analytics process. Labour Day Public Holiday - Monday 4 May 2026 - There will be no tutorials on Monday this week, if any 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“The Business Analytics Process This lecture explores the seven-step analytics process and the role of creativity in analytical thinking. | Developing Analytics Capability/The Business Analytics Process This tutorial addresses discussion questions on developing analytics capability and the business analytics process. Labour Day Public Holiday - Monday 4 May 2026 - There will be no tutorials on Monday this week, if any”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

    TheBusinessAnalyticsProcessThislectureexploresthe
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    Artificial Intelligence, Machine Learning, and Assessment 2's Component 2 Briefing This lecture introduces AI, machine learning, and their applications in business analytics. It also provides guidance on Poster Presentation (Assessment 2's Component 2). | Poster Preparation and Presentation Guidelines (Assessment 2's Component 2) This tutorial provides guidance on poster preparation and instructions for pos

    第11周主题：Artificial Intelligence, Machine Learning, and Assessment 2's Component 2 Briefing This lecture introduces AI, machine learning, and their applications in business analytics. It also provides guidance on Poster Presentation (Assessment 2's Component 2). | Poster Preparation and Presentation Guidelines (Assessment 2's Component 2) This tutorial provides guidance on poster preparation and instructions for pos 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Artificial Intelligence, Machine Learning, and Assessment 2's Component 2 Briefing This lecture introduces AI, machine learning, and their applications in business analytics. It also provides guidance on Poster Presentation (Assessment 2's Component 2). | Poster Preparation and Presentation Guidelines (Assessment 2's Component 2) This tutorial provides guidance on poster preparation and instructions for pos”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

    ArtificialIntelligence,MachineLearning,andAssessment2'sComponent
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    Deep Learning and Beyond This lecture examines deep learning, neural networks, and perspectives on artificial general and super-intelligent AI in business analytics context. | Artificial Intelligence and Machine Learning/Deep Learning and Beyond This tutorial discusses the roles of AI, machine learning, and deep learning in business analytics.

    第12周主题：Deep Learning and Beyond This lecture examines deep learning, neural networks, and perspectives on artificial general and super-intelligent AI in business analytics context. | Artificial Intelligence and Machine Learning/Deep Learning and Beyond This tutorial discusses the roles of AI, machine learning, and deep learning in business analytics. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Deep Learning and Beyond This lecture examines deep learning, neural networks, and perspectives on artificial general and super-intelligent AI in business analytics context. | Artificial Intelligence and Machine Learning/Deep Learning and Beyond This tutorial discusses the roles of AI, machine learning, and deep learning in business analytics.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

    DeepLearningandBeyondThislectureexaminesdeep
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    Revision and Assessment 3 Briefing This final lecture of the semester provides a brief recap of the course and an overview of Assessment 3: Reflection (Video). | Touchpoint 2: Poster Presentation This final tutorial serves as Touchpoint 2 , where students will present their posters in their respective tutorial classes (Assessment 2's Component 2).

    第13周主题：Revision and Assessment 3 Briefing This final lecture of the semester provides a brief recap of the course and an overview of Assessment 3: Reflection (Video). | Touchpoint 2: Poster Presentation This final tutorial serves as Touchpoint 2 , where students will present their posters in their respective tutorial classes (Assessment 2's Component 2). 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Revision and Assessment 3 Briefing This final lecture of the semester provides a brief recap of the course and an overview of Assessment 3: Reflection (Video). | Touchpoint 2: Poster Presentation This final tutorial serves as Touchpoint 2 , where students will present their posters in their respective tutorial classes (Assessment 2's Component 2).”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

    RevisionandAssessment3BriefingThisfinallecture