UniMate AI

BSAN7209

商业分析课程

2 学分难度 超难

课程定位 BSAN7209(Managing Analytics Projects)是 UQ 商业分析方向的重要课程,核心目标是把课堂框架转化为真实场景中的判断与交付能力。课程通常连接基础方法与高阶专题,既服务后续课程学习,也直接对应实习与职场中的分析、沟通和协作任务。 技术栈与学习内容 课程内容通常覆盖数据解读、业务分析、研究方法、案例推理与商业表达,并结合 Excel/统计工具、报告写作和展示训练。你需要掌握的不只是知识点本身,还包括问题拆解、证据组织、结论表达和风险说明。 课程结构 课程一般按 13 周推进,前段建立框架,中段强化案例与作业,后段综合评估。考核常见组合为 Quiz/Tutorial、作业/报告、展示和期末评估。评分不仅看结果正确性,也看逻辑完整性、表达清晰度和可执行性。 适合人群 适合希望提升分析思维、商业表达和项目协作能力的同学,尤其适合走分析、运营、咨询、管理或研究方向。建议每周投入 8-12 小时,保持“预习-练习-复盘”节奏,持续输出比临时冲刺更稳。

Course decision

选课先看

先看考核重心、截止节奏和入门要求,再决定这门课是否适合你的学期安排。

考核总权重

100%

4 项考核

最高单项

35%

Case Assignment

期末考试

以官方 outline 为准

Hurdle

未列出

当前考核表没有 Hurdle 标记

What you learn

学完能做什么

学习成果来自官方 Unit Outline,关键词来自这门课的逐周主题。

课程能力关键词

WelcomesessionandcourseintroductionThisweekweSimulationprojectdiscussionwillTopic1.2:Setting

Syllabus

每周大纲

默认只展示每周独有的知识重点;节奏、考核、Tutorial 和避坑信息按需展开。

  1. 1

    Welcome session and course introduction This week we will have a short introduction to the course and introduce the course content by running a simulation.

    第1周主题:Welcome session and course introduction This week we will have a short introduction to the course and introduce the course content by running a simulation. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Welcome session and course introduction This week we will have a short introduction to the course and introduce the course content by running a simulation.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7209 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。

    WelcomesessionandcourseintroductionThisweekwe
  2. 2

    Simulation and project discussion This week we will run the simulation again, finalise groups for the project and discuss the project.

    第2周主题:Simulation and project discussion This week we will run the simulation again, finalise groups for the project and discuss the project. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Simulation and project discussion This week we will run the simulation again, finalise groups for the project and discuss the project.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7209 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。

    SimulationandprojectdiscussionThisweekwewill
  3. 3

    Topic 1.2:Setting the scene for a kickstart Self-Directed Learning: This topic will continue to discuss recommendations for the management of a business analytics project. This week will mainly concentrate on the kickstart of the project when using CRISP-DM embedded in Scrum. | Project Squad The main focus will be on kickstarting your project. Together will undertake an exercise using a generic project and then we wi

    第3周主题:Topic 1.2:Setting the scene for a kickstart Self-Directed Learning: This topic will continue to discuss recommendations for the management of a business analytics project. This week will mainly concentrate on the kickstart of the project when using CRISP-DM embedded in Scrum. | Project Squad The main focus will be on kickstarting your project. Together will undertake an exercise using a generic project and then we wi 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Topic 1.2:Setting the scene for a kickstart Self-Directed Learning: This topic will continue to discuss recommendations for the management of a business analytics project. This week will mainly concentrate on the kickstart of the project when using CRISP-DM embedded in Scrum. | Project Squad The main focus will be on kickstarting your project. Together will undertake an exercise using a generic project and then we wi”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7209 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。

    Topic1.2:SettingthesceneforakickstartSelf-Directed
  4. 4

    Topic 2.1 Business understanding Self-Directed Learning: This topic considers a number of ways that business understanding can be gained. It will consider the application of CRISP-DM and facilitating workshops involving key stakeholders, utilising a range of techniques. | Live Session This is the first part a simulation of a workshop to assist with Assessment 1. Groups will simulate a workshop that would be run for t

    第4周主题:Topic 2.1 Business understanding Self-Directed Learning: This topic considers a number of ways that business understanding can be gained. It will consider the application of CRISP-DM and facilitating workshops involving key stakeholders, utilising a range of techniques. | Live Session This is the first part a simulation of a workshop to assist with Assessment 1. Groups will simulate a workshop that would be run for t 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Topic 2.1 Business understanding Self-Directed Learning: This topic considers a number of ways that business understanding can be gained. It will consider the application of CRISP-DM and facilitating workshops involving key stakeholders, utilising a range of techniques. | Live Session This is the first part a simulation of a workshop to assist with Assessment 1. Groups will simulate a workshop that would be run for t”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7209 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。

    Topic2.1BusinessunderstandingSelf-DirectedLearning:Thistopic
  5. 5

    Topic 2.2: Data understanding Self-Directed Learning: This topic examines questions related to the data that will be needed for the project from a business case/project management perspective and delivery road maps. | Live Session This is the second part of a simulated workshop to assist with Assessment 1. Groups will simulate a workshop that would be run for their projects by role playing the stakeholders and applyi

    第5周主题:Topic 2.2: Data understanding Self-Directed Learning: This topic examines questions related to the data that will be needed for the project from a business case/project management perspective and delivery road maps. | Live Session This is the second part of a simulated workshop to assist with Assessment 1. Groups will simulate a workshop that would be run for their projects by role playing the stakeholders and applyi 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Topic 2.2: Data understanding Self-Directed Learning: This topic examines questions related to the data that will be needed for the project from a business case/project management perspective and delivery road maps. | Live Session This is the second part of a simulated workshop to assist with Assessment 1. Groups will simulate a workshop that would be run for their projects by role playing the stakeholders and applyi”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7209 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。

    Topic2.2:DataunderstandingSelf-DirectedLearning:Thistopic
  6. 6

    Topic 2.3: Ethics and project management practices Self-Directed Learning: This topic is to allow some time to consider holistically how to avoid or mitigate common ethical dilemmas or issues that arise in business analytics project management. | Live Session Ethics Debate

    第6周主题:Topic 2.3: Ethics and project management practices Self-Directed Learning: This topic is to allow some time to consider holistically how to avoid or mitigate common ethical dilemmas or issues that arise in business analytics project management. | Live Session Ethics Debate 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Topic 2.3: Ethics and project management practices Self-Directed Learning: This topic is to allow some time to consider holistically how to avoid or mitigate common ethical dilemmas or issues that arise in business analytics project management. | Live Session Ethics Debate”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7209 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。

    Topic2.3:EthicsandprojectmanagementpracticesSelf-Directed
  7. 7

    Module 2 Conclusion Self-Directed Learning: This week's self directed study is to focus on concluding this module's work. | Project Pitches Note: this session may be more than one hour. Therefore, there may be no live session in Week 8, or Week 8 will be used to complete pitches if required.

    第7周主题:Module 2 Conclusion Self-Directed Learning: This week's self directed study is to focus on concluding this module's work. | Project Pitches Note: this session may be more than one hour. Therefore, there may be no live session in Week 8, or Week 8 will be used to complete pitches if required. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 2 Conclusion Self-Directed Learning: This week's self directed study is to focus on concluding this module's work. | Project Pitches Note: this session may be more than one hour. Therefore, there may be no live session in Week 8, or Week 8 will be used to complete pitches if required.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7209 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。

    Module2ConclusionSelf-DirectedLearning:Thisweek'sself
  8. 8

    Topic 3.1 Daily Project Life and Challenges Self-Directed Learning: This topic considers the management of a business analytics project's daily life during delivery and addressing risks, issues and changes. | Live Session May not be needed. An announcement will be made.

    第8周主题:Topic 3.1 Daily Project Life and Challenges Self-Directed Learning: This topic considers the management of a business analytics project's daily life during delivery and addressing risks, issues and changes. | Live Session May not be needed. An announcement will be made. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Topic 3.1 Daily Project Life and Challenges Self-Directed Learning: This topic considers the management of a business analytics project's daily life during delivery and addressing risks, issues and changes. | Live Session May not be needed. An announcement will be made.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7209 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。

    Topic3.1DailyProjectLifeandChallengesSelf-Directed
  9. 9

    Topic 3.2: Organisational Change Self-Directed Learning: This topic critically examines how a project manager can influence organisational change to lessen the risk of project failure, in particular, if the organisational culture may be creating barriers. | Live Session This will be a discussion about the topics for this module and an assessment Q&A session.

    第9周主题:Topic 3.2: Organisational Change Self-Directed Learning: This topic critically examines how a project manager can influence organisational change to lessen the risk of project failure, in particular, if the organisational culture may be creating barriers. | Live Session This will be a discussion about the topics for this module and an assessment Q&A session. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Topic 3.2: Organisational Change Self-Directed Learning: This topic critically examines how a project manager can influence organisational change to lessen the risk of project failure, in particular, if the organisational culture may be creating barriers. | Live Session This will be a discussion about the topics for this module and an assessment Q&A session.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7209 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。

    Topic3.2:OrganisationalChangeSelf-DirectedLearning:Thistopic
  10. 10

    Module 3 Conclusion Self-Directed Learning: This week is a good time to reflect and explore the extra resources provided in this module. You may wish to reconsider Module 3.1 again in the light of the organisational change issues raised in Module 3.2. Please spend some time discussing the module topics on the discussion board. | Live Session This session will be used to explore available propriety applications that a

    第10周主题:Module 3 Conclusion Self-Directed Learning: This week is a good time to reflect and explore the extra resources provided in this module. You may wish to reconsider Module 3.1 again in the light of the organisational change issues raised in Module 3.2. Please spend some time discussing the module topics on the discussion board. | Live Session This session will be used to explore available propriety applications that a 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 3 Conclusion Self-Directed Learning: This week is a good time to reflect and explore the extra resources provided in this module. You may wish to reconsider Module 3.1 again in the light of the organisational change issues raised in Module 3.2. Please spend some time discussing the module topics on the discussion board. | Live Session This session will be used to explore available propriety applications that a”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7209 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。

    Module3ConclusionSelf-DirectedLearning:Thisweekis
  11. 11

    Topic 4.1: Final Delivery and implementation Self-Directed Learning: This topic considers the final delivery planning requirements including final testing and implementation needs. | Live Session This session will be used for discussion on finalising a project and for assessment Q&A.

    第11周主题:Topic 4.1: Final Delivery and implementation Self-Directed Learning: This topic considers the final delivery planning requirements including final testing and implementation needs. | Live Session This session will be used for discussion on finalising a project and for assessment Q&A. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Topic 4.1: Final Delivery and implementation Self-Directed Learning: This topic considers the final delivery planning requirements including final testing and implementation needs. | Live Session This session will be used for discussion on finalising a project and for assessment Q&A.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7209 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。

    Topic4.1:FinalDeliveryandimplementationSelf-DirectedLearning:
  12. 12

    Topic 4.2: The rocky last mile Self-Directed Learning: This topic examines the closing a project to ensure a good handover into business as usual mode for the system and safeguarding the lessons learnt from this project so they are utilised by future projects. | Live Session This session will be used to prepare for the retrospective and for assessment Q&A.

    第12周主题:Topic 4.2: The rocky last mile Self-Directed Learning: This topic examines the closing a project to ensure a good handover into business as usual mode for the system and safeguarding the lessons learnt from this project so they are utilised by future projects. | Live Session This session will be used to prepare for the retrospective and for assessment Q&A. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Topic 4.2: The rocky last mile Self-Directed Learning: This topic examines the closing a project to ensure a good handover into business as usual mode for the system and safeguarding the lessons learnt from this project so they are utilised by future projects. | Live Session This session will be used to prepare for the retrospective and for assessment Q&A.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7209 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。

    Topic4.2:TherockylastmileSelf-DirectedLearning:
  13. 13

    Topic 4.3 Course Summary Self-Directed Learning: This week is looking back over the course and reflecting on the journey. It is an opportunity to undertake a retrospective. It is also about the completion of the final assessment piece. | Live Session Run a retrospective for the course and discuss and reflect on its outcomes. Q&A Assessment 3.

    第13周主题:Topic 4.3 Course Summary Self-Directed Learning: This week is looking back over the course and reflecting on the journey. It is an opportunity to undertake a retrospective. It is also about the completion of the final assessment piece. | Live Session Run a retrospective for the course and discuss and reflect on its outcomes. Q&A Assessment 3. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Topic 4.3 Course Summary Self-Directed Learning: This week is looking back over the course and reflecting on the journey. It is an opportunity to undertake a retrospective. It is also about the completion of the final assessment piece. | Live Session Run a retrospective for the course and discuss and reflect on its outcomes. Q&A Assessment 3.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7209 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。

    Topic4.3CourseSummarySelf-DirectedLearning:Thisweek

Assessment

考核结构

Quiz / Tutorial

检验 BSAN7209 阶段掌握。

20%

Case Assignment

案例分析或报告作业。

35%

Presentation / Project

展示与协作能力评估。

15%

Final Exam / Final Assessment

期末综合评估。

30%

Assignments

作业详情

Assignment 1

完成 BSAN7209 的核心案例分析任务。

重点: 框架应用与证据组织

要求:提交结构化报告

⏱ 预计 12 小时

Assignment 2

完成综合问题分析并输出可执行建议。

重点: 结论表达与风险评估

要求:提交报告/展示材料

⏱ 预计 16 小时

From Seniors

学长留下的

基础信息谁都查得到,真正值钱的是过来人的经验。

学姐说

比你早一年的学长留下的真实经验 —— ChatGPT 给不了。

这门课还没有学长经验,你可以是第一个 —— 注册后在课内分享。

往年考点 / 踩坑

这门课暂无往年考点记录。

毕业生去向(整体)

下面是匠人学院毕业生整体去过的公司分布(来自脱敏校友证言)。这是全平台的总体去向,不代表选这门课的人一定去这些公司。

统计自 317 份脱敏校友证言

Deloitte

6 位校友

岗位:Graduate Program · Graduate Consulting · Platform Engineer · Web developer · Platform engineer

Zerologix

4 位校友

岗位:Frontend Dev · junior frontend developer · Front-end Developer · Full Stack Developer

Servian

4 位校友

岗位:Full-stack Developer · Data Engineer · Consultant

关于这块数据,我们说实话

雇主墙来自脱敏毕业生证言(testimonials)的整体分布,无法关联到具体学员或其所选课程;仅作为毕业生去向的总体社会证明展示。

我们没有"某位学长选了这门课、后来进了哪家公司"这种可查询的个人去向档案 —— 校友证言是脱敏的,无法关联到具体的人或他选过的课。所以这里只给整体分布,不给个人路径,不编。