商业分析课程

默认只展示每周独有的知识重点；节奏、考核、Tutorial 和避坑信息按需展开。

1. 1

   Topic 1.1: The Data Monetisation Framework This topic builds on a practical framework called Improve, Wrap, Sell (I-W-S) to explain how businesses can create economic value from their digital data assets. This topic provides a foundation for the analysis of the case studies addressed in this week's live session. | Live session In this session we will brief you on assessment requirements and provide an introduction to

   第1周主题：Topic 1.1: The Data Monetisation Framework This topic builds on a practical framework called Improve, Wrap, Sell (I-W-S) to explain how businesses can create economic value from their digital data assets. This topic provides a foundation for the analysis of the case studies addressed in this week's live session. | Live session In this session we will brief you on assessment requirements and provide an introduction to 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Topic 1.1: The Data Monetisation Framework This topic builds on a practical framework called Improve, Wrap, Sell (I-W-S) to explain how businesses can create economic value from their digital data assets. This topic provides a foundation for the analysis of the case studies addressed in this week's live session. | Live session In this session we will brief you on assessment requirements and provide an introduction to”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN7211 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

   Topic1.1:TheDataMonetisationFrameworkThistopic
2. 2

   Topic 1.2: Data Monetisation Case Study This topic leverages the I-W-S framework to showcase how large global companies monetise their business data. This topic provides a foundation for the analysis of the case studies addressed in this week's live session. | Live session In this live session we will analyse several case studies and reflect on the other topics addressed in this module.

   第2周主题：Topic 1.2: Data Monetisation Case Study This topic leverages the I-W-S framework to showcase how large global companies monetise their business data. This topic provides a foundation for the analysis of the case studies addressed in this week's live session. | Live session In this live session we will analyse several case studies and reflect on the other topics addressed in this module. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Topic 1.2: Data Monetisation Case Study This topic leverages the I-W-S framework to showcase how large global companies monetise their business data. This topic provides a foundation for the analysis of the case studies addressed in this week's live session. | Live session In this live session we will analyse several case studies and reflect on the other topics addressed in this module.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN7211 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

   Topic1.2:DataMonetisationCaseStudyThistopic
3. 3

   Topic 1.3: Creating value with process improvement This topic takes a deep dive into understanding how organisations utilise data to change work processes and make them better, cheaper, and faster. This week we consider the SEC, Guess, and Trinity Health cases. | Live session In this live session we will analyse several case studies and reflect on the other topics addressed in this module.

   第3周主题：Topic 1.3: Creating value with process improvement This topic takes a deep dive into understanding how organisations utilise data to change work processes and make them better, cheaper, and faster. This week we consider the SEC, Guess, and Trinity Health cases. | Live session In this live session we will analyse several case studies and reflect on the other topics addressed in this module. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Topic 1.3: Creating value with process improvement This topic takes a deep dive into understanding how organisations utilise data to change work processes and make them better, cheaper, and faster. This week we consider the SEC, Guess, and Trinity Health cases. | Live session In this live session we will analyse several case studies and reflect on the other topics addressed in this module.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN7211 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

   Topic1.3:CreatingvaluewithprocessimprovementThis
4. 4

   Topic 1.4: Creating value with data wrapping This topic focuses on understanding how organisations wrap their products and services with data and analytics features. This week, we consider the Cochlear case. | Live Session In this live session we will analyse several Case studies and reflect on the other topics addressed in this module.

   第4周主题：Topic 1.4: Creating value with data wrapping This topic focuses on understanding how organisations wrap their products and services with data and analytics features. This week, we consider the Cochlear case. | Live Session In this live session we will analyse several Case studies and reflect on the other topics addressed in this module. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Topic 1.4: Creating value with data wrapping This topic focuses on understanding how organisations wrap their products and services with data and analytics features. This week, we consider the Cochlear case. | Live Session In this live session we will analyse several Case studies and reflect on the other topics addressed in this module.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN7211 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

   Topic1.4:CreatingvaluewithdatawrappingThis
5. 5

   Topic 1.5: Creating value through selling data This topic explores how organisations build and create value from novel information solutions. This topic provides a foundation for the analysis of the case studies addressed in this week's live session. | Live session In this live session we will analyse several Case studies and reflect on the other topics addressed in this module.

   第5周主题：Topic 1.5: Creating value through selling data This topic explores how organisations build and create value from novel information solutions. This topic provides a foundation for the analysis of the case studies addressed in this week's live session. | Live session In this live session we will analyse several Case studies and reflect on the other topics addressed in this module. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Topic 1.5: Creating value through selling data This topic explores how organisations build and create value from novel information solutions. This topic provides a foundation for the analysis of the case studies addressed in this week's live session. | Live session In this live session we will analyse several Case studies and reflect on the other topics addressed in this module.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN7211 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

   Topic1.5:CreatingvaluethroughsellingdataThis
6. 6

   Assessment work

   第6周主题：Assessment work 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Assessment work”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN7211 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

   Assessmentwork
7. 7

   Topic 2.1: Data monetisation capabilities This topic introduced five specific capabilities required for data monetisation. | Live sessions In this live session, we will review the module material, and then focus on assessments requirements with a final workshop addressing Q&A as a class.

   第7周主题：Topic 2.1: Data monetisation capabilities This topic introduced five specific capabilities required for data monetisation. | Live sessions In this live session, we will review the module material, and then focus on assessments requirements with a final workshop addressing Q&A as a class. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Topic 2.1: Data monetisation capabilities This topic introduced five specific capabilities required for data monetisation. | Live sessions In this live session, we will review the module material, and then focus on assessments requirements with a final workshop addressing Q&A as a class.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN7211 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

   Topic2.1:DatamonetisationcapabilitiesThistopicintroduced
8. 8

   Topic 2.2: Data-driven transformation This topic explore organisational transformation driven by data and analytics with a focus on structural and cultural changes. This topic provides a foundation for the analysis of the case studies addressed in this week's live session. | Live session In this live session we will analyse several case studies and reflect on the other topics addressed in this module.

   第8周主题：Topic 2.2: Data-driven transformation This topic explore organisational transformation driven by data and analytics with a focus on structural and cultural changes. This topic provides a foundation for the analysis of the case studies addressed in this week's live session. | Live session In this live session we will analyse several case studies and reflect on the other topics addressed in this module. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Topic 2.2: Data-driven transformation This topic explore organisational transformation driven by data and analytics with a focus on structural and cultural changes. This topic provides a foundation for the analysis of the case studies addressed in this week's live session. | Live session In this live session we will analyse several case studies and reflect on the other topics addressed in this module.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN7211 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

   Topic2.2:Data-driventransformationThistopicexploreorganisational
9. 9

   Topic 3.1: Data Governance Maturity This topic discusses data governance, data governance maturity, its relationship with legislative compliance and ethics. Two case studies are considered this week: IAG and Ruby Rae's. | Live session

   第9周主题：Topic 3.1: Data Governance Maturity This topic discusses data governance, data governance maturity, its relationship with legislative compliance and ethics. Two case studies are considered this week: IAG and Ruby Rae's. | Live session 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Topic 3.1: Data Governance Maturity This topic discusses data governance, data governance maturity, its relationship with legislative compliance and ethics. Two case studies are considered this week: IAG and Ruby Rae's. | Live session”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN7211 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

   Topic3.1:DataGovernanceMaturityThistopicdiscusses
10. 10

    Topic 3.2: Data Governance Paradigms This topic explores decision rights, paradigms of data governance (including silo-oriented, functional, and platform-based data governance). This week we consider the Intel case study. | Live session In this live session we will analyse several case studies and reflect on the other topics addressed in this module.

    第10周主题：Topic 3.2: Data Governance Paradigms This topic explores decision rights, paradigms of data governance (including silo-oriented, functional, and platform-based data governance). This week we consider the Intel case study. | Live session In this live session we will analyse several case studies and reflect on the other topics addressed in this module. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Topic 3.2: Data Governance Paradigms This topic explores decision rights, paradigms of data governance (including silo-oriented, functional, and platform-based data governance). This week we consider the Intel case study. | Live session In this live session we will analyse several case studies and reflect on the other topics addressed in this module.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN7211 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

    Topic3.2:DataGovernanceParadigmsThistopicexplores
11. 11

    Topic 3.3: Data Governance Overview In this topic, we consider our discussions in the prior week as an overview and then consider how to build data governance in support of data monetisation. This topic provides a foundation for the analysis of the case studies addressed in this week's live session. | Live Session In this live session we will analyse several case studies and reflect on the other topics addressed in t

    第11周主题：Topic 3.3: Data Governance Overview In this topic, we consider our discussions in the prior week as an overview and then consider how to build data governance in support of data monetisation. This topic provides a foundation for the analysis of the case studies addressed in this week's live session. | Live Session In this live session we will analyse several case studies and reflect on the other topics addressed in t 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Topic 3.3: Data Governance Overview In this topic, we consider our discussions in the prior week as an overview and then consider how to build data governance in support of data monetisation. This topic provides a foundation for the analysis of the case studies addressed in this week's live session. | Live Session In this live session we will analyse several case studies and reflect on the other topics addressed in t”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN7211 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

    Topic3.3:DataGovernanceOverviewInthistopic,
12. 12

    Topic 4.1 Data Monetisation Strategy This topic explores data monetisation opportunities and goals, strategy archetypes, and the role of data network efforts in creating strategic value. | Live Session In this live session, we will review the module material, and then focus on assessments requirements with a final workshop addressing Q&A as a class.

    第12周主题：Topic 4.1 Data Monetisation Strategy This topic explores data monetisation opportunities and goals, strategy archetypes, and the role of data network efforts in creating strategic value. | Live Session In this live session, we will review the module material, and then focus on assessments requirements with a final workshop addressing Q&A as a class. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Topic 4.1 Data Monetisation Strategy This topic explores data monetisation opportunities and goals, strategy archetypes, and the role of data network efforts in creating strategic value. | Live Session In this live session, we will review the module material, and then focus on assessments requirements with a final workshop addressing Q&A as a class.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN7211 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

    Topic4.1DataMonetisationStrategyThistopicexplores
13. 13

    Topic 4.2: Building Data Monetisation Strategy This topic explores how to build data monetisation strategies. | Live Session In this live session, we will share and discuss your progress on the strategies developed for the final assessment, discuss and validate approaches to the assessment through a Q&A discussion, and finally reflect on the key learnings from the course.

    第13周主题：Topic 4.2: Building Data Monetisation Strategy This topic explores how to build data monetisation strategies. | Live Session In this live session, we will share and discuss your progress on the strategies developed for the final assessment, discuss and validate approaches to the assessment through a Q&A discussion, and finally reflect on the key learnings from the course. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Topic 4.2: Building Data Monetisation Strategy This topic explores how to build data monetisation strategies. | Live Session In this live session, we will share and discuss your progress on the strategies developed for the final assessment, discuss and validate approaches to the assessment through a Q&A discussion, and finally reflect on the key learnings from the course.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN7211 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

    Topic4.2:BuildingDataMonetisationStrategyThistopic