Deloitte
6 位校友岗位:Graduate Program · Graduate Consulting · Platform Engineer · Web developer · Platform engineer
BSAN7214
课程定位 BSAN7214(Competing with AI and Digital Technologies)是 UQ 商业分析方向的重要课程,核心目标是把课堂框架转化为真实场景中的判断与交付能力。课程通常连接基础方法与高阶专题,既服务后续课程学习,也直接对应实习与职场中的分析、沟通和协作任务。 技术栈与学习内容 课程内容通常覆盖数据解读、业务分析、研究方法、案例推理与商业表达,并结合 Excel/统计工具、报告写作和展示训练。你需要掌握的不只是知识点本身,还包括问题拆解、证据组织、结论表达和风险说明。 课程结构 课程一般按 13 周推进,前段建立框架,中段强化案例与作业,后段综合评估。考核常见组合为 Quiz/Tutorial、作业/报告、展示和期末评估。评分不仅看结果正确性,也看逻辑完整性、表达清晰度和可执行性。 适合人群 适合希望提升分析思维、商业表达和项目协作能力的同学,尤其适合走分析、运营、咨询、管理或研究方向。建议每周投入 8-12 小时,保持“预习-练习-复盘”节奏,持续输出比临时冲刺更稳。
Course decision
先看考核重心、截止节奏和入门要求,再决定这门课是否适合你的学期安排。
考核总权重
100%
4 项考核
最高单项
35%
Case Assignment
期末考试
有
以官方 outline 为准
Hurdle
未列出
当前考核表没有 Hurdle 标记
What you learn
学习成果来自官方 Unit Outline,关键词来自这门课的逐周主题。
Syllabus
默认只展示每周独有的知识重点;节奏、考核、Tutorial 和避坑信息按需展开。
第1周主题:Module 1: Digital Transformation Self-Directed Learning Sub-module 1.1: This sub-module focuses on the characteristics of Second Machine Age technologies and the differences between physical native vs digital native organisations. | Live Session This session includes a discussion on Organisations in the Second Machine Age 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 1: Digital Transformation Self-Directed Learning Sub-module 1.1: This sub-module focuses on the characteristics of Second Machine Age technologies and the differences between physical native vs digital native organisations. | Live Session This session includes a discussion on Organisations in the Second Machine Age”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
第2周主题:Module 1: Digital Transformation Self-Directed Learning Sub-module 1.2: This sub-module focuses on the challenges the Second Machine Age presents for organisations. | Live session This session includes a discussion on digital maturity and focuses on understanding and applying selected digital maturity frameworks. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 1: Digital Transformation Self-Directed Learning Sub-module 1.2: This sub-module focuses on the challenges the Second Machine Age presents for organisations. | Live session This session includes a discussion on digital maturity and focuses on understanding and applying selected digital maturity frameworks.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
第3周主题:Module 2: Strategy Self-Directed Learning Sub-module 2.1: This sub-module focuses on key components of organisational strategy and digital strategy, and relevant maturity frameworks and models. | Live Session This session includes a discussion of activities linked to the Carrefour Case study, as well as a discussion on Assessment 1 (Q&A). 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 2: Strategy Self-Directed Learning Sub-module 2.1: This sub-module focuses on key components of organisational strategy and digital strategy, and relevant maturity frameworks and models. | Live Session This session includes a discussion of activities linked to the Carrefour Case study, as well as a discussion on Assessment 1 (Q&A).”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
第4周主题:Module 2: Strategy Self-Directed Learning Sub-module 2.2: This sub-module focuses on strategic opportunities and implications as organisations plan for digital transformation. | Live Session This session includes an active discussion around competitive positioning and organisational readiness for digital transformation. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 2: Strategy Self-Directed Learning Sub-module 2.2: This sub-module focuses on strategic opportunities and implications as organisations plan for digital transformation. | Live Session This session includes an active discussion around competitive positioning and organisational readiness for digital transformation.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
第5周主题:Module 2 - Reflection week Self-Directed Learning Opportunity to reflect on learnings from Module 2, progress any outstanding readings, collaborate with peers through Ed Discussion, and continue working on Assessment One. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 2 - Reflection week Self-Directed Learning Opportunity to reflect on learnings from Module 2, progress any outstanding readings, collaborate with peers through Ed Discussion, and continue working on Assessment One.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
第6周主题:Module 3: Digital Technologies Self-Directed Learning Sub-module 3.1: This sub-module explores the nature of digital innovation and layered modular architectures. | Live Session This session includes a discussion on technological capabilities 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 3: Digital Technologies Self-Directed Learning Sub-module 3.1: This sub-module explores the nature of digital innovation and layered modular architectures. | Live Session This session includes a discussion on technological capabilities”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
第7周主题:Module 3: Digital Technologies Self-Directed Learning Sub-module 3.2: This sub-module focuses on some of the challenges with AI systems, switching risks and social and technical inertia. | Live Session This session explores Social and Technical Inertia / Digital Options 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 3: Digital Technologies Self-Directed Learning Sub-module 3.2: This sub-module focuses on some of the challenges with AI systems, switching risks and social and technical inertia. | Live Session This session explores Social and Technical Inertia / Digital Options”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
第8周主题:Module 3 - Reflection week Self-Directed Learning Opportunity to reflect on learnings from Module 3, progress any outstanding readings, collaborate with peers through Ed Discussion, and work on Assessment Two. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 3 - Reflection week Self-Directed Learning Opportunity to reflect on learnings from Module 3, progress any outstanding readings, collaborate with peers through Ed Discussion, and work on Assessment Two.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
第9周主题:Module 4: People and Culture Self-Directed Learning Sub-module 4.1: This sub-module focuses on the intangible assets of people and culture and the role they play in an organisation's digital maturity journey. | Live Session Assessment 2 Discussion and Q&A / Talent Attraction and Capability Development 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 4: People and Culture Self-Directed Learning Sub-module 4.1: This sub-module focuses on the intangible assets of people and culture and the role they play in an organisation's digital maturity journey. | Live Session Assessment 2 Discussion and Q&A / Talent Attraction and Capability Development”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
第10周主题:Module 4: People and Culture Self-Directed Learning Sub-module 4.2: This sub-module discusses the concepts of governance as it relates to digital technologies, referencing the Campbell Soup Case Study. | Live Session This session focuses on the Campbell Soup Case Study and governance mechanisms used to support the transformation journey 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 4: People and Culture Self-Directed Learning Sub-module 4.2: This sub-module discusses the concepts of governance as it relates to digital technologies, referencing the Campbell Soup Case Study. | Live Session This session focuses on the Campbell Soup Case Study and governance mechanisms used to support the transformation journey”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
第11周主题:Module 4 - Reflection week Self-Directed Learning Opportunity to reflect on learnings from Module 4, progress any outstanding readings, collaborate with peers through Ed Discussion, and continue working on Assessment Two. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 4 - Reflection week Self-Directed Learning Opportunity to reflect on learnings from Module 4, progress any outstanding readings, collaborate with peers through Ed Discussion, and continue working on Assessment Two.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
第12周主题:Module 5: Integration - Bringing it all together Self-Directed Learning Sub-module 5.1: This sub-module focuses on the key roles of technology in service interactions, and the benefits of a holistic framework to guide an organisation's digital maturity journey. The Certis case study is used as a key learning tool. | Live Session This session focuses on the Certis Case Study 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 5: Integration - Bringing it all together Self-Directed Learning Sub-module 5.1: This sub-module focuses on the key roles of technology in service interactions, and the benefits of a holistic framework to guide an organisation's digital maturity journey. The Certis case study is used as a key learning tool. | Live Session This session focuses on the Certis Case Study”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
第13周主题:Module 5: Integration - Bringing it all together Self-Directed Learning Sub-module 5.2: This sub module includes a discussion on emerging trends and predictions influencing the future evolution of technology and business. | Live Session This is the last live session of the course. It will include a summary discussion and Q&A. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 5: Integration - Bringing it all together Self-Directed Learning Sub-module 5.2: This sub module includes a discussion on emerging trends and predictions influencing the future evolution of technology and business. | Live Session This is the last live session of the course. It will include a summary discussion and Q&A.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
Assessment
Quiz / Tutorial
检验 BSAN7214 阶段掌握。
Case Assignment
案例分析或报告作业。
Presentation / Project
展示与协作能力评估。
Final Exam / Final Assessment
期末综合评估。
Assignments
完成 BSAN7214 的核心案例分析任务。
重点: 框架应用与证据组织
要求:提交结构化报告
⏱ 预计 12 小时
完成综合问题分析并输出可执行建议。
重点: 结论表达与风险评估
要求:提交报告/展示材料
⏱ 预计 16 小时
From Seniors
基础信息谁都查得到,真正值钱的是过来人的经验。
比你早一年的学长留下的真实经验 —— ChatGPT 给不了。
这门课还没有学长经验,你可以是第一个 —— 注册后在课内分享。
这门课暂无往年考点记录。
下面是匠人学院毕业生整体去过的公司分布(来自脱敏校友证言)。这是全平台的总体去向,不代表选这门课的人一定去这些公司。
统计自 317 份脱敏校友证言
岗位:Graduate Program · Graduate Consulting · Platform Engineer · Web developer · Platform engineer
岗位:Frontend Dev · junior frontend developer · Front-end Developer · Full Stack Developer
岗位:Full-stack Developer · Data Engineer · Consultant
关于这块数据,我们说实话
雇主墙来自脱敏毕业生证言(testimonials)的整体分布,无法关联到具体学员或其所选课程;仅作为毕业生去向的总体社会证明展示。
我们没有"某位学长选了这门课、后来进了哪家公司"这种可查询的个人去向档案 —— 校友证言是脱敏的,无法关联到具体的人或他选过的课。所以这里只给整体分布,不给个人路径,不编。